The “greening of America” has become chic these days, and evidence of this consists in the types of commercials we see on television. Television commercials usually have a similar cast of characters. For those with a family setting, there is invariably a cute, precocious, know-it-all kid, a mother who likes to shop, shop, shop, and a father who isn’t too bright. Occasionally mother isn’t too bright either, but the kid always is. “Kids know best,” seems to be the subliminal message being sent here.
Environmental commercials are no different. I recently saw one of Mastercard’s commercials. To paraphrase their end line, “Son teaching parents about the value of the environment, priceless.”
I just wanted to throw something at the TV.
In real life, it is the job of the parents to teach their kids how to be environmentally responsible, not the other way around.
And there are a lot of materials provided for parents to enable them to both learn about how to protect the environment, and teach that philosophy to their children.
Perhaps the most basic piece of philosophy to impart is, “Don’t litter.” Indeed, it seems like very few children, especially boys, are taught to make the effort to cross their rooms to ...