Green-Based Business – Triple Bottom Line

For anyone considering beginning a green-based business or perhaps even just thinking about aiming towards making your existing business greener, then you’ll need to understand and embrace the Triple Bottom Line.

John Elkington coined the phrase originally in 1994 and further expanded upon it to explain the Triple Bottom Line as taking into account any ecological and social issues as well as just the financial aspect of the business.

Triple Bottom Line or TBL means taking into account the impact your business practices will have on people, planet, and profit.  This means taking accountability for the people in your business, the impact your business’s environmental practices have on the planet and of course maintaining profit to sustain the continued business growth in the long term.

Save the Planet by Switching Pens

Even with the advent of the so-called paperless society, thanks to computers and the Internet, there are still many things, transactions and technologies that need the old-fashioned pen and paper to complete.  You have to sign documents ranging from credit card authorizations to formal contracts and everything else in between of various values.

Unfortunately, the use of pen and paper also has a negative environmental impact.  Since many articles have already been devoted to the impact of paper, let’s focus on the mighty pen.  It is mighty not only to effect change in societies through ideas put to paper but it can also change environments via waste filling up our landfills.

Consider the Statistics

Green Eco-Friendly Marketing

Green marketing is booming and there are lots of high profile companies and little guys striving to make a change with their green-driven commitment to save the planet.

Defining Green Marketing

Green marketing is making its mark.  It involves the marketing of environmentally safe products, includes a host of activities that has influenced product modification and advertising.  Truth to tell, there is no exact definition for green marketing, ecological marketing or environment marketing.  Green marketing has touched people’ views on environmental concerns yet there is much work to do before the entire world goes green.

What You Should Do

Eco-Friendly Training for a Greener Future

Nowadays, green collar jobs are gaining popularity in many sectors.  On one hand, you have the government officials who firmly believe that green jobs will provide the much-needed stimulus to put our nation’s economy back on track, thanks to the creation of new jobs and new business opportunities.  On the other hand, you have the environmentalists who appreciate the new awareness that society in general has acquired in relation to the imperative and immediate need for renewable sources of energy.

Such an interest in going green will benefit the ordinary folks looking for jobs to fill up the employment gaps left by the recession.  However, it must be noted that competition for green jobs is very intense especially as specialized training is necessary to secure a lucrative slot in the field.

Start off Building on the Green Foot

So much of the time, architects and builders start thinking about how to make a building green, but they do it far too late.  They start when they’re just about to pour the slab, not in the planning process.  That’s a huge mistake, and it could cost you a lot of money.  Or, you could end up with a building that just has a “green veneer” – a conventional building with a few improvements slapped on at the last minute.

One of the biggest barriers to building green is that we don’t know what we’re doing, and we don’t think to ask until it’s almost too late.  A whole generation of builders, architects, and others needs to learn about how to build green, from the ground up.  Let’s take a look at the basic steps – painted as broadly as possible.