The marketing of green products is beginning to show signs of a consumer revolt, which may suggest that consumers aren’t buying the benefits of eco-friendly brands and products. Sales have recently started to decline for products like green cleaners while sales for bottled water have increased. Studies show that more consumers are starting to feel like eco-friendly alternatives are too much money, not as effective, and not better for the environment. As bottled water sales are rising, water-filtration device sales are declining. People complained that the compostable SunChips bags were too noisy so Frito-Lay pulled them from shelves. Marcal, which is the leading brand of 100% recycled paper products lost distribution with Kroger, one of its major accounts. This loss threatens the availability of these products to a large number of consumers.
Eco-friendly cars are facing a similar reality. Hybrid car sales were up 3% in 2009 in a market that was down 21% due to new models being introduced. This year, hybrid car sales have dropped 10% in a market that is up 10%.
However, Seventh Generations sales of green cleaning products are growing with additional distribution in Wal-Mart stores. Method, another company producing green products, saw increasing numbers in their ...