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Everyone knows what the yellow pages are – the section of business listing in a phone book, usually located at the back and printed on yellow paper. Once upon a time the yellow pages were the place to find information about a business. Today, though, the internet is starting to take over as the go-to source for information about businesses. Online yellow pages are easily available and much more quick and easy to use then the traditional paper kind. It is about time that the yellow pages go completely green.
Yellow Page Statistics
The yellow pages section in a phone book accounts for a large amount of paper that usually ends up as nothing but trash. Phone companies print phone books and distribute them to everyone with a landline phone. In some communities they are delivered to every home regardless of their phone subscription. New copies are generally printed once a year every year.
In the United States alone about 540 million yellow page directories are printed every year. To make these directories requires 19 million trees, 7.2 million barrels of oil and 3.2 billion kilowatt hours of electricity. That is a lot of energy, pollution and destruction to make a simple phone book, which the majority of customers will not even use. That does not even include all the waste that is produced when making these directories.
The Future of the Yellow Pages
As mentioned, the internet is a great resource when you need the information found in the yellow pages. It allows you a quicker and easier way to get that information. There is little need for such mass production of phone books. It is true that some people will still use them, but they represent a small percentage of the total population.
A better solution for yellow pages would be to print a small select amount and provide them on a request only basis. This would allow those people who do not want them to just not get them.
For now, though, the best thing to do is recycle these directories. Instead of letting them pile up in your home or throwing them away, just put them in the recycle bin. Still, you know, this is not a solution. Recycling also uses energy and it is far better to prevent the waste in the first place.
Reusing the Yellow Pages
If you are like most people then you probably have some old yellow pages lying around that have not seen much use. While you can recycle them, reusing them is always better, so here are some great ideas about how you can put your old yellow pages to good use:
- Use them to wrap items for packing.
- Make recycled paper with them.
- Line cages of small animals.
- Put in your compost heap.
If you put your mind to it you can probably find many ways to reuse the yellow pages. So, use up what you have and contact the directory company to stop future deliveries so you can do your part to put an end to yellow page directories that are polluting the earth.
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Actually the best thing to do isn’t to recycle them, it is to opt our of receiving them in the first place!
You can now opt out of getting the yellow pages, just click here:
http://www.facebook.com/group.php?gid=127339417298339
for instructions and join of group of Canadians who want to end this wasteful practice.
Hope this helps!
cheers,
Dave
http://www.eaves.ca
@daeaves
There is a huge misconception about Yellow Pages and usage and what my industry stands for. 40% of our product is produced from post consumer de-inked paper and the other 60% is produced from pulp left over board cuttings.
I’m not saying we’re perfect, trust me everybody can improve but the perception of our industry is a lot of times grossly miss represented.
In terms of usage, according to Knowledge Networks, Yellow Pages are still the number one most referenced resource to find business information. Search engines like Google and Yahoo are second followed by Internet Yellow Pages.
No company is good enough to sell a product year after year to the same business if it didn’t bring a return. I am very excited that Internet Yellow Pages is growing at a rapid rate. I do eventually foresee Yellow Pages, the printed product possibly becoming obsolete but that will be 20-30 years down the line.
I would be more than happy to provide more unbiased research information. And please remember if you do not want a phone book you can contact my company directly and request we pick it up.
Kind regards,
Angelo Rondini
I completely agree. I can’t remember the last time I picked up a telephone book. Google is so much quicker and efficient. It’s too bad there isn’t an opt-out registry similar to the idea of the do-not-call telemarketing registry.
Great article.