What Green Vehicle Does America Want?

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Green vehicles and technologies have been in the news and on a lot of people’s minds recently.  However, no one seems to have the same definition of the term.  Is a vehicle green merely because it is small, light, and extremely fuel efficient, or does it need to use alternate fuel sources or have other really ground breaking technologies to qualify.

Really, it just depends on who you ask.  Different people want different things out of their vehicles, and there are many different shades of green.  That means that automakers can’t please everyone with one design.  They’re going to need to think about the vehicles they’re producing and the demographic they want to target.

For some of us, a higher miles per gallon rating on a vehicle is enough to make it qualify as green.  If you’re in this camp, a hybrid gasoline-electric vehicle or a car that’s simple small and light.  Some are big fans of the newer diesel cars and trucks, which get higher mileage rating and produce much less in the way of emissions.

Others of us feel that these vehicles are too much like the run of the mill polluter to really qualify as green, though of course more efficiency is better.  An alternative power source based on non petroleum sources are required for you to believe a car is green if you’re in this group.  Possible fuel sources include hydrogen, ethanol, electric cars and biodiesel, with some people also considering propane, natural gas, and other non-renewable, non-gasoline vehicles to qualify.

Drivers of this sort are more willing to try new technology out than drivers in the first camp, and have a real commitment to green driving.  They’re often willing to spend more and deal with a more limited selection of fuels and vehicles in order to get a car they feel really is green.

Of course, driving isn’t the only way to get green transportation.  If you prefer to park when you can and take the bus instead, or you’re looking at the materials and production impact of the vehicle, you’re part of the group of Americans who are looking even deeper into the greenness of their transport.  Some manufacturers are using less toxic raw materials, or they’re using recyclable, reusable ones.  This can be a big consideration as to whether or not a vehicle or mode of transport is really green.

Green really is in the eye of the beholder, and it’s something that automakers are going to have to understand when they market their new green vehicles.  It’s important for them to know what they’re producing, who’s going to think it’s green, and what the likely outcome is.  That’s the only way that these types of vehicles are really going to take off.

Photo by: zentilia –

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  1. Iip says:

    I agree for this:
    -common definition green is environmental friendly, implies that lower to zero emission per mile, as well as its manufacturing.

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